You should now know the basic fundamentals of building and customizing a website. But, if you want to optimize your website and have it be the best it can, you’ll need to know just a little more about WordPress and what you can do with it.

Options such as selecting a premium theme to replace a template, configuring your sites so that they operate much better and configuring the content on the site so that your visitors will be highly impressed when they land on the site are paramount to creating a unique and highly functioning website.

Here are some ways you can optimize your WordPress website after you become comfortable with the interactions of WordPress:

1. Choose a quality theme – You may be perfectly satisfied at the beginning of your website creation with the free theme that you chose from WordPress or another free theme site.
Later, you may realize that your theme is the reason for some complications that may occur when your site grows, you add more plugins and insert more content.
When you choose to purchase a theme from one of the reputable theme sites available such as Themeforest and Templatic, you’re also getting a massive amount of documentation and quality customer service that you can call on at any time.

If you want to see the difference, go to one of the demo pages for a quality theme site. You can maneuver through the demo and see for yourself the functionality it provides.

2. Improve your site’s configuration – A few simple adjustments that you can make in your WordPress site configuration can immensely help the way your website functions.
One of the best adjustments you can make for your site is to download and install the free plugin, Akismet. It only takes a few minutes to set up from your WordPress dashboard and it will help to greatly reduce the amount of spam comments on your site. This is especially helpful if you have a blog.

3. Disable comments – Don’t make this adjustment if you have a blog, but if it’s another type of site, you can turn off or disable comments on your site so that no comments appear. This action will make your website much more secure.

Changing How Your Content is Displayed

Choosing how your content is displayed will help visitors be better able to navigate your site. Since your home page is likely the first page your visitor will see when he enters the site, you’ve got to be sure it’s configured correctly or you’ll lose both visitors – and sales.

You can choose from the options of letting your home page become the first page of your content (which you’ll be changing) or (if you have a blog) show the most recent comments on your blog post page and make it stationary.

The way you choose which option you want is from your WordPress dashboard. You’ll select ‘static page’ or ‘posts page’. The static page will be your home page that you’ll be changing often and the ‘posts page’ will remain the same with only the additions of more posts.

Creating a Navigation Menu

The navigation menu on your website will be the springboard of how your visitors will find information. It’s easy with WordPress to create and configure a navigation menu.

Simply go to the Appearance tab on your dashboard and select the Menus Tab. Enter the name you want to use on your navigation menu and then press the Create Menu button. You’ll then be able to enter categories, custom links and/or pages.

After you’ve identified and created the links, pages and categories you want on your menu, you can choose which order they appear on the navigation bar. After that’s been accomplished, save the menu and assign it so that it appears on your website.

Your menu page lets you assign primary menus and secondary menus. Select the menu you want to save and where you want to save it and it will appear on your website as ordered.

Miscellaneous Ways to Optimize Your Site

Webmasters are constantly on the lookout to improve their websites and with WordPress, you’ll find so many ways that you’ll want to try and see how it affects the traffic, appearance and many other variations that go into your own, unique website.

Search Engine Optimization is one way to further optimize your website. Through several settings and choices available on WordPress, you can help direct search engines to find your site above some of the others that haven’t been optimized.

Plugins are available that can also increase the likelihood of search engines finding your site. You’ll want to include some of these plugins and optimization settings in your WordPress functions.

Permalinks are another way to optimize your site. With permalinks, your visitors can quickly choose exactly which page they want to visit without have to perform any navigation.

This optimization feature is available through plugins and settings on your WordPress dashboard.

Security, SEO, and special backup configurations are also readily available from your WordPress dashboard. As you become more familiar with the workings of WordPress, look into the other options you can take advantage of.

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